Marketing Specialist – ANZSCO 225113
- Description
- Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services.
- Skill Level
- 1
- Alternative Titles
-
- Marketing Consultant
- Marketing Coordinator
- Marketing Officer
- Specialisations
-
- Brand Manager
- Category Manager
- Product Manager
- Sales Promotion Officer
-
Occupation Lists
This occupation is on the following skills lists:
- 190 State/Territory Sponsored and 489 Occupations List
- 482 TSS Visa Short Term List
- 407 Training visa occupations list
- 187 RSMS Visa Occupations List
- 491 – Skilled Work Regional (provisional) visa (subclass 491)
- 494 – Skilled Employer Sponsored Regional (provisional) (subclass 494) – Employer sponsored stream
This occupation is not on the following skills lists:
- 189 Skilled Independent and Family Sponsored 489 Occupations List
- 186 ENS Visa Occupations List
- 482 TSS Visa Medium Term List
- 482 TSS Visa Regional Occupation List
See if caveats apply to this occupation for an Australian visa here.
Skills Assessment Authority: VETASSESS
Group: 2251 Advertising and Marketing Professionals
- Description
- develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- Tasks
-
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Skill Level
- Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Occupations in this Group
-
- 225111 Advertising Specialist
- 225112 Market Research Analyst
- 225113 Marketing Specialist
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