Public Relations Manager – ANZSCO 131114
- Description
- Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
- Skill Level
- 1
- Alternative Titles
-
- Communications Manager
- Corporate Affairs Manager
- Corporate Relations Manager
- PR Manager
- Public Affairs Manager
- Specialisations
-
- Community Relations Manager
- External Relations Manager
- Media Relations Manager
Occupation Lists
This occupation is on the following skills lists:
- 489 (State Nominated) Occupations List
- 482 TSS Visa Regional Occupation List
- 407 Training visa occupations list
- 187 RSMS Visa Occupations List
- 491 – Skilled Work Regional (provisional) visa (subclass 491)
- 494 – Skilled Employer Sponsored Regional (provisional) (subclass 494) – Employer sponsored stream
This occupation is not on the following skills lists:
- 482 TSS Visa Short Term List
- 482 TSS Visa Medium Term List
- 189 Skilled Independent and Family Sponsored 489 Occupations List
- 190 State/Territory Sponsored
- 186 ENS Visa Occupations List
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Skills Assessment Authority: AIM
Group: 1311 Advertising, Public Relations and Sales Managers
- Description
- plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
- Tasks
-
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
- Skill Level
- Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Occupations in this Group
-
- 131112 Sales and Marketing Manager
- 131113 Advertising Manager
- 131114 Public Relations Manager
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